AlexanderDerrick
Creative showcase// 03

Campaign library

Black & Gray Bluetooth headset

Product video and a coordinated still-image library designed for worksite communication, Amazon, web and paid media.

Asset types
  • Product video
  • Product photography
  • Packaging
  • Detail stills
  • Lifestyle usage
  • Feature graphics
Use cases
  • Amazon
  • Product pages
  • YouTube
  • Social media
  • Paid ads
  • Launch campaigns
Production
  • Photography
  • Cinematography
  • RED 8K capture
  • Anamorphic lenses
  • Editing
  • Motion graphics
  • Color finishing

The brief

Black & Gray needed a complete visual system for a Bluetooth headset built for drivers, field technicians and other working professionals.

The production combined controlled studio photography, white-background e-commerce coverage and cinematic location footage into one consistent campaign library. The final assets explain the product clearly while maintaining a polished, high-value brand presentation.

// Final product video

// 8K anamorphic production

Native widescreen. High-resolution campaign stills.

The campaign film was captured on a RED 8K cinema camera with widescreen anamorphic lenses. The native widescreen composition created a cinematic hero format without cropping away image area or sacrificing resolution.

Capturing at 8K also created a second asset stream: high-resolution still frames pulled directly from the motion footage for product pages, social media, advertising and feature callouts.

Worker adjusting a Black & Gray headset beside a truck
8K anamorphic campaign frame
Driver wearing a Black & Gray headset inside a work vehicle
Native widescreen lifestyle frame
Close view of a driver holding the Black & Gray headset
Product-in-use detail frame
Worker driving while wearing the Black & Gray headset
Worksite communication frame
Worker crossing an industrial yard in a safety vest
Environmental campaign frame

// Product image library

Black & Gray headset photographed on a dark studio surface
Product hero
Black & Gray Bluetooth headset shown from the front on white
Front product view
Black & Gray headset shown from the side on white
Side product view
Close detail of the Black & Gray headset ear cushion
Headphone detail
Hand connecting a charging cable to the Black & Gray headset case
Hand-interaction detail
Black & Gray Bluetooth headset inside its charging case
Charging case and accessory coverage
Black & Gray headset placed on its charging dock
Docked product hero
Black & Gray headset and charging dock from a second angle
Product variation asset
Black & Gray Bluetooth headset retail box
Packaging and retail asset

Project outcome

What this library delivered.

  • A product film for YouTube, Amazon product pages and social media.
  • Lifestyle footage showing the headset in realistic work environments.
  • Feature-driven visuals covering fit, comfort, controls and functionality.
  • White-background product assets for e-commerce listings.
  • Branded studio hero images for advertising and website use.
  • Packaging and accessory photography for retail and marketplace pages.

Turn one shoot into months of content.

Build a reusable image and motion system for product pages, social media, advertising, email campaigns and future launches.

Request an estimate